Let's acknowledge the asymmetry between brand audience and technophile audience. Brand/story focused audiences ignore the tech until you present a learning moment. There can be upside to include those learning moments like partnership, sponsorship, or story mechanics. Outside of those, we can hide complexity while taking advantage of blockchain. You already touch on the technophile crowd. In most cases I wouldn't do a sperate campaign for them. Enthusiasts will do their research and amplify among their peers.

🐣 Collect NEARMON EGG cards to get hatched NEARMON PIXEL PETS. Hatching will happen at the end of the 2021 Paras Easter Event. 🐾 Collect all 5 NEARMON EGG cards because each egg contains a different NEARMON PIXEL PET. 🙏 Please do not purchase more than one copy of each NEARMON EGG card. That way we can be sure everyone has fun participating. 🍳 Unclaimed cards will be burned. Save your NEARMON PIXEL PET today!

A few themes permeated every conversation at ETHDenver 2021… NFTs, Scaling, and Interoperability. Below you can dig further into these themes with bulleted take-aways from sessions featuring (or run by) NEAR team members. Biggest CTAs: Developers: Dive into NEAR 101 + 102 to see how a focus on DevEx makes…

I collaborated with 3 other artists on The Creation, a CryptoArt piece tokenized on ETH blockchain. If you’re not already in the know, catch up quick with my answers to common questions! “All can view, one can own” is the most concise summary of CryptoArt. Yes, anyone can download the…

Explore using code for creative expression! Learn foundational blocks and combine them in novel ways for more intricate structures. for more intricate structures. Generate organic shapes with noise and randomness. In the end, you’ll render your masterpiece as a GIF for future CODAME gallery shows. Get your ticket now! Schedule …

☞ Online workshops cultivate space to play, which guides sense-making and sparks innovation. ☞ Connecting, Building, and Sharing are the pillars of CODAME workshops. ☞ We are still accepting proposals, let us know what workshop you want to attend or run! This week we announced a series of #CodeArtTogether workshops…

Dakimakura Pillow Art For the AI Age When Modigliani’s ‘Nu couché’ sold for 157 million USD last month it made history as the most expensive painting ever sold at Sothebys. Which got me thinking: Maybe this was…

BATTERY DEAD OR ALIVE — Shybot has withdrawn entirely from the world. CODAME, the team who built Shybot under the Norma Jeane alias, is sad to announce we have officially stopped receiving GPS from our six wheeled friend.

Please don’t shut down our labs — they provide a safe and controlled environment to face change and challenge the status quo, writes Organic’s innovation practice lead. Innovation labs fuel the creativity that drives our agency business. They allow us to be nimble, agile and offer agency folks a place…