Jordan Gray

Let's acknowledge the asymmetry between brand audience and technophile audience.

Brand/story focused audiences ignore the tech until you present a learning moment. There can be upside to include those learning moments like partnership, sponsorship, or story mechanics. Outside of those, we can hide complexity while taking advantage of blockchain.

You already touch on the technophile crowd. In most cases I wouldn't do a sperate campaign for them. Enthusiasts will do their research and amplify among their peers.

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Jordan Gray

Jordan Gray

co-Founder of @CODAME ART+TECH ✾ Creative Commons Mixed Media Artist @staRpauSe ✾ Dayan Qigong moving meditation mentor